The Wash
A yard sign in suburban Woodside equates Thrive 2050 with virtual annexation. (M Colkitt/The Wash)

Thrive Montgomery 2050 reimagines MoCo’s suburbia

The county’s ambitious land-use proposal ignites community division.

Montgomery County is teeming with heated debate over a proposal seeking to address racial and socioeconomic justice through land use. As Thrive Montgomery 2050 currently sits with the County Council and County Executive pending final review, community tension builds.

Thrive tackles issues ranging from housing and transportation to climate control. Advocates have described it as a visionary document that will provide guidance and framework for the county’s growth over the next 30 years.

However, one aspect of the plan is generating a disproportionate amount of heat — the potential for up-zoning in suburban communities.

Current county policy dictates that certain neighborhoods can only consist of single-family detached homes. “If you’re not somebody who can afford a single-family detached home, you’re not allowed access to that community,” explained Jane Lyons.

Lyons is the Maryland Advocacy Manager for Coalition for Smarter Growth, a nonprofit focused on promoting inclusive, accessible communities in the Washington metropolitan area. Thrive has been Lyons’ main focus over the past two years.

Right now, the average single-family detached home in Montgomery County costs $855,079. Home values increased by more than 12% over the past year. Meanwhile, the county population continues to rise, with the 2021 census showing significant increases in Black, Latino and Asian populations.

Local economist Gray Kimbrough pointed out that while the county has had a majority-minority population for over a decade — meaning the majority of residents identify as a racial minority — 57% of single-family detached homes are still white-owned.

Census data shows a steep decline in non-Hispanic white MoCo residents, yet they still represent the majority of detached single-family homeowners in the county. (Courtesy of Gray Kimbrough)

Thrive supporters suggest that this data shows an urgent need for increased affordable housing to accommodate a more racially and economically diverse population. On the need for affordable housing, opponents of Thrive agree.

“Nobody is going to say there’s not a problem with affordability,” said Jamison Adcock, Vice President of the Aspen Hill Civic Association and Thrive critic. “It’s long been expensive. There are things that can and probably should be done to address that.”

Clashing community voices

Adcock and others maintain that while its goals are admirable, Thrive is an “incomplete” solution. “I would give it a ‘D’ if I were a teacher and a student handed it in as an assignment,” Adcock said.

“Thrive is nothing more than an empty folder,” agreed Cary Lamari, an Aspen Hill resident and outspoken Thrive critic. “We end up with density. We end up with environmental degradation. We end up with the displacement of members of our county.”

Lamari fears the county will not address his concerns until well after the proposal is voted into place. He and others point to a need for more community engagement before action can be taken.

Silver Spring resident Mike English said he and other Thrive advocates openly acknowledge zoning alone will not be enough to sustain the county’s growth. “It’s necessary, not sufficient,” he said.

English is a volunteer member of the steering committee for Montgomery for All, a grassroots group organized by Coalition for Smarter Growth. He has also written several pieces for local news outlets addressing aspects of Thrive.

Thrive’s website documents outreach efforts beginning in December 2018, listing dozens of special events, public hearings, presentations and Zoom meetings open to the public.

Nevertheless, Adcock says, “there’s no listening” when concerns are presented at these meetings. “When someone raises a point, they call it myths,” he said.

Dan Reed, a Thrive advocate from Silver Spring, raised concern about such attempts to downplay the county’s tireless community outreach on Thrive. “[The county] held over 160 meetings, had materials in eight languages and specifically targeted people of color, renters and young people,” he said. “To dismiss this outreach as ‘performance art’ says input from these communities doesn’t matter.”

Progressive-inspired yard sign in Montgomery County
Countless progressive-themed yard signs line the quiet neighborhood of Woodside, but some residents call such decor performative. English likes to say Montgomery County needs to “put your zoning where your progressivism is.” (M. Colkitt / The Wash)

English also reiterated that Thrive itself does not directly change zoning. While critics like Lamari fear the immediate upzoning of their neighborhoods, English said in reality, a public outreach process would have to occur before any zoning changes are implemented.

Reckoning with history

Montgomery County shifted its land-use policies beginning around the 1960s, creating zoning restrictions that still affect housing trends today. “As soon as explicitly racist zoning came under attack, single-family home zoning increased,” English said. “That’s not a coincidence.”

Lyons agreed, explaining, “The way we built up the suburbs in the U.S. following World War II through today resulted in the economic and racial segregation that we have in Montgomery County.”

Thrive would allow the county to up-zone suburban areas where previously only single-family detached homes could be built, in the hopes of encouraging greater diversity in these neighborhoods. Lyons said Thrive envisions “a different kind of suburb” – one more walkable, accessible and affordable to people of all backgrounds.

“If you only allow density to be where it always has been,” English said, “you’re keeping everyone where they always have been — and that has obvious issues.”

Quantifying diversity

Thrive opponents often point to the county’s existing diversity as a reason why further change isn’t needed. “The saying is, ‘It ain’t broke, don’t fix it,’” said Silver Spring homeowner Elizabeth Joyce. “Why are we fixing something that ain’t broke?”

“When I think about the section of Chevy Chase I live in, it’s incredibly diverse,” said Thrive critic Stacey Band. “My daughter rides a school bus. There are easily 25 kids, and my child is probably the only native English speaker with a pale complexion. And I love that. It shows her that we all deserve to live here.”

In response, English pointed out that this diversity often comes from the type of housing Thrive would enable. At this time, current zoning regulations make affordable homes effectively illegal to build. In this way, English said, Thrive opponents are fighting against mechanisms that enable the very diversity they claim to champion.

Undesirable allies

A recent story from far-right outlet Breitbart News called Thrive a “war on single- family home neighborhoods.” Thrive opponents are quick to distance themselves from this sort of right-wing fearmongering.

“We do not subscribe to the ‘war on the suburbs’ narrative,” Joyce said. “We want equity. We want decency. There’s nothing any of us have ever said that would put us in the camp of Steve Bannon.”

Public comments on an online petition calling for the rejection of Thrive reveal homeowners’ fiery opposition to zoning changes. The petition received over 800 signatures.

Nevertheless, English said it’s “no coincidence” that the county’s wealthiest and whitest neighborhoods tend to oppose Thrive the loudest. “There’s a lot of progressives who need to wake up and check their allies because they’re not going to like who they are,” he said.

When asked by The Wash to address the Breitbart article, Lamari refused, saying it “doesn’t deserve a response from us.” He said local media should focus on the “real, substantive concerns” of Thrive critics.

“It’s not dignified,” he said. “We know who we’re fighting for, and that’s the end of it. We have nothing to do with Breitbart.”

Both sides tend to agree that it’s unfounded and unfair to suggest Thrive will result in the end of Montgomery County’s suburbs.

“It’s not the end of the suburbs,” Lyons said, “but it may be the end of some of the less savory characteristics of the American suburbs.”

Clarification: A previous version of this story contained a caption and photo that lacked context. It has been replaced.

M Colkitt

M Colkitt

M is a Baltimore-based journalist concentrated on investigative reporting. They focus on covering the criminal justice system, human rights issues and the LGBTQ+ community. This autumn they're reporting on Montgomery County for The Wash.


  • Judging from the teardowns in my Edgemoor neighborhood and the huge houses being built on small lots (after all trees and most of the greenspace removed), it appears that we are already upscaling. It’s just that the houses are still for single families. Two families in the space is fine with me.

    • Thrive allows for triplexes and quadplexes to be built where one ” dwelling unit ” existed & will require no driveways, or infrastructure. A four story “plex ” will dwarf most suburban homes in my modest neighborhood in Aspen Hill and further choke our nearly impassable streets .

  • Did this article get reviewed by an editor before publication? It comes across more as an opinion piece than factual, fair reporting.

    The reporter completely overlooked the fact that most residential communities have both detached homes and townhomes. There are many townhomes available in communities of single-family homes in the $300,000 range. Although it may be true that the average detached, single-family home is now priced at over $800,000 (although the reporter used a questionable source for that claim), it is absolutely possible for someone with average Montgomery County income to purchase a $300,000 townhome in a single family home community, particularly with mortgage rates that are currently under 4%.

    • Hi Louis,

      All articles published on The Wash are thoroughly vetted by our editor. The source for the 800k figure originates from Bright MLS (, a large and reputable East Coast corporation focused on streamlining local housing market data.

      The article does not insinuate that townhomes and apartments do not exist in Montgomery County. It states that some believe there are not enough affordable housing options in the county to accommodate an increasingly diverse population, particularly in certain neighborhoods.

  • 57% white owned single family homes is way above the percentage of minorities in MOCO. That’s a good ratio. What’s the problem.?

      • Not using data? Fair enough, but can you use an ounce of common sense? Thrive is nothing more than another BS piece of legislation using the “You are too white and too racist” position to ram a nuclear bomb into our county. No housing? Build a quadplex. Bad traffic? Ride a bike or the bus. To call this idea dangerous is an understatement. It’s lunacy masked as good intentions.

        For instance, the plan calls for the county to transform its biking footprint. I am a biker. To suggest the county can get people to bike to work in the summer and winter is laughable.

        This idea is fantasy. I take comfort knowing that the more the county learns about this plan the faster they will luagh it into the garbage where it belongs.

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