The building isn’t labeled, but you’ll know it when you see it.
Lines form before the bar opens each evening and extend down the block, drawing only the most determined to wait in the cold. A small chalkboard by the door identifies the hangout as Miracle on 7th Street, an over-the-top, holiday-themed bar that will stand in the District’s Shaw neighborhood for only a month.
Pop-Up Bar, a project from Drink Company, rebrands several times each year to reflect themes ranging from D.C.’s famous cherry blossoms to the popular HBO series “Game of Thrones.” The quirky holiday decorations, which reflect this season’s partnership with the National Zoo, draw mostly millennials to sip craft cocktails with names like “Santa Bei-Bei” and share their photos on social media with the hashtag #MiracleOn7thStreet.
Paul Taylor, head of bar concepts for Drink Company, estimates the holiday-themed pop-up draws 30,000 to 35,000 patrons during its annual month-long run. Shutting down several times a year to redecorate is a gamble, he said, but the company aims to be as successful as it can be on the nights when it’s open.
Check out our video to learn more about Miracle on 7th Street, now in its fourth year.